Advergames: effective, measurable and direct to user's emotions.
 
Report from Game Developers Conference 2010
 

Advergames

Why not spend less on traditional ads and treat your loyal customers with a free game? They will INTERACT with your ad message a lot longer than if they only SEE your ads... and it will cost you much less!

An Advergame is a game specially design to higlight the positive aspects and concepts associated with a brand.

The idea is to transmit the message to the user while he/she is playing.

When playing a game, a person has a much greater sensitivity to ad messages, specially if they are integrated in the gameplay. This way, advergames achieve a much greater cost efficiency than traditional media.

 

 
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